Article Category : Career Management

To learn a language for career advancement is one of the best ways to get ahead in the job market. In the 21st century you will need every advantage you can get to keep yourself competitive in the marketplace, and adding foreign language skills is a great way to gain an advantage. Here are just some of the reasons to learn a second language :Improved overall communication skills. Surprisingly, language learners improve their reading, writing, listening and speaking skills in English as well as their new language. Overall communication skills improve, and that is a boon to any potential employer. For the business owner or entrepreneur, it is even more important for you to maximize your ability to communicate with employees, clients or potential business contacts.

Improved problem solving abilities. Learning a language also develops analytical skills, improves problem solving ability and increases flexible thinking and creativity. Businesses need employees with a wide range of abilities. If you have your own business, there is an even greater need for you to cultivate these abilities in yourself.

Broadens job skills and career options. Learning a foreign language improves your overall job skills, and makes you more valuable as an employee. It also broadens your potential career options, should you decide on a different career path.

Opportunities in many industries. There are many industries in which adding a foreign language would immediately be useful. Tourism, hotels and restaurants, advertising, marketing, military and defense, security, communications and journalism, just to name a few. Being able to communicate with customers, clients and contacts in their own language, even just to put them at ease and make them more comfortable with you and your business is clearly a great asset.

Career advancement. Knowledge of a foreign language can make you more valuable to your company, giving you a better chance of a promotion or a raise. You may also improve your potential for reassignment or relocation, and therefore also an increase in pay.

Overseas business opportunities. Obviously, learning a second language could get you a possible assignment in another country. The potential experience you could gain could lead to a whole new plateau in your career, or a new career opportunity altogether.

Competetive advantage in international business. The current climate of globalization is most likely here to stay. More and more businesses are becoming internationalized by mergers and acquisitions. Multinational businesses, global corporations, conglomerates and joint ventures are increasingly common. This means that learning another language is essential if you are going to be involved in any international business. It’s the only way to maintain a competitive advantage.

Liberal arts training increasingly sought after. Less employers are looking for specialized skills and abilities. Prospective employers are increasingly looking for more adaptable workers with wide ranging abilities and flexible skill sets. General business skills, communication abilities and foreign language skills are the type more employers are seeking today.

Cost effective method of improving your marketplace value. Many businesses will contribute to or pay for an employees training or education. Foreign language is one of the few skills that can be learned a variety of ways including formal classroom study, tutors, language schools and even self-study. It’s one of the few skills you can gain on your own and affordably.

Increased business contacts. The opportunities here are tremendous. From your employers or clients point of view, you may have just doubled your potential list of business contacts when you add a new language to your arsenal. It’s a way to gain a powerful advantage over your competitors.

We could probably add many more examples to this short list, but the point is made. When you learn another language, you add important skills to your repertoire and increase your value as an employee or businessperson. You increase your opportunities for your business and for yourself. You improve your communication skills, your ability to interact with more people and your overall business skills. Best of all, you make an investment in yourself. When you leverage that investment in your business life, you can profit from the rewards for the rest of your life.

Ron is a long-time language enthusiast, exploring Spanish, French, Swedish, Esperanto and others. Learn more about studying a language on your own at Language Learning Advisor This guide for self-study language learners has reviews and recommendations of language learning methods and products, links to online learning resources, learning tips to maximize your study time and effectiveness and articles on language learning

CV Writing ? How to Write a CV

Article Category : Resume Presentation

A winning CV has 2 objectives:

To illustrate your strengths and maximise your chances of getting through to interview and to put factual information, such as dates, places, names together in a presentable and readable form.

Focal Point
It is claimed that the human eyes are naturally drawn to a focal point one third down from the top of the page. Therefore, put your most useful information in this area. It might be your Profile, Key Skills, Professional Qualifications or details of your most recent employment. You can choose whichever you think is most important and relevant to your application.
Always get a second opinion when you have put your CV together. It is difficult to be objective about oneself.

Presentation
It is often thought that a CV should be fitted on to one side of A4. This can be difficult if you are a mature applicant with a long employment history. If you need to go on to a second page make sure that the CV is spread out over 2 whole pages, not one and a half pages as this looks messy.
As a ‘rule of thumb’ there should be more white than black on a page to make it easier to read.
Always write a rough draft first. It can be as long as you like as you will edit it later. Always start with your Career History as this will highlight your Key Skills and help you write your Profile.

Once you have compiled your draft copy you must edit it.
1. Take out anything that will not help you get where you want to be.
2. Write in the ‘third’ person as much as possible keeping ‘I’ to a minimum
3. Never use the past tense e.g. use “supporting senior management” rather than “supported senior management”.
4. Use short sharp sentences cutting out any waffle and jargon.

Headings
Name
Print your name in bold type at the centre top of your CV. If there is any doubt as to which is your surname, e.g. James Martin, indicate by using capitals or underlining.
Address
Top left of CV. Full address including post code.
Telephone
Top Right of CV. Full dialing code and daytime and evening numbers if possible.
Date of birth
Put in full such as 13th December 1962. Do not put your age. Bearing in mind that you will be close to the Focal Point now, this might need to go at the end of the CV under ‘Personal’ along with other details such as marital status and children.
Marital status
You do not have to include this at all. If you choose to, make sure you use only “married” or “single”. Do not use divorced or co-habiting. Put at the end of the CV under ‘Personal’.
Children
Its up to you whether you include this information or not but if you include it put it at the end of the CV under ‘Personal’
Profile
This is an introductory statement about who you are and what you have to offer. You should complete this last although it is positioned prominently in the CV, possibly in the Focal Point. It should be no more than two sentences and include the most important facts about yourself. You can include skills, achievements, responsibility or personal qualities.
e.g. Highly motivated Account Manager with successful direct and telesales experience in hardware and software industries.
Key Skills
Several Key skills should be highlighted after you have analysed and edited your employment history.
Pick out no more than six.
Make sure they are relevant.
Do not include dates. A key skill can come from an earlier job or an outside interest.
If you are short on direct experience and qualifications you may have skills arising from your personality, i.e. Interpersonal skills, e.g. “the ability to relate and communicate with others”.
Some examples of descriptive words to use in key skills are:
Administering
Implementing
Budgeting
Leading
Reorganising
Forecasting
Advising

Employment History
Always start with your most recent employment. Break down your job functions as much as possible. The job description on your contract might provide a starting point or, consider how your employer might advertise your job. You should have more to say about your most recent, and therefore most relevant, employment.
Include successes and achievements especially if it saved the company money.
Don’t have any employment gaps. If these occur explain them briefly.

Qualifications
If you are a mature applicant you can leave these out as career history is more important.
Put the highest qualification first with year achieved. If you have a degree you can leave out the lower qualifications altogether or include the basic information.
Do not include poor grades or failures.
Professional qualifications
Only include those that are still current.
Training
Only include training that is relevant to the position for which you are applying.

Interests
Only include interests that are unusual or which indicate transferable skills, achievements or responsibilities.
Reasons For Applying
This finishes the CV off with a concluding statement and puts the application into context. Don’t imply you are out to gain advantage to yourself such as “I would like to join the company to gain additional experience”.
Instead, concentrate on what you have to offer, “my experience at??would be useful to the company because????.”

Finally
Your CV should be available soft copy or on good quality plain white A4 paper.
Do not use double sides.
Only fold once and enclose an SAE

Copyright 2005 CVwriting.net

Identity Theft and Your Online Job Search

Article Category : Job Seekers

While identity theft is nothing new, the Web has opened up whole new world of opportunity for identity thieves.According to the FBI, identity theft is the top online fraud. The U.S. Federal Trade Commission says that identity theft is it’s number one source of consumer complaints - 42 percent of all complaints, in 2001.

The thief will use your personal information to open credit card accounts, cell phone accounts, open bank accounts in your name and write bad checks-leaving the victim with the bills and ruined credit ratings. Identity thieves may pose as representatives of banks, Internet service providers and even government agencies to get you to reveal your Social Security number, mother’s maiden name, financial account numbers and identifying information.

In a recent article (http://www.msnbc.com/news/830411.asp), MSNBC reported the case of a man who fell victim to a fraudulent job listing that was posted at Monster.com. According to the article:

“It was just the job lead Jim needed: a marketing manager position with Arthur Gallagher, a leading international insurance broker. And only days after Jim responded to the job posting on Monster.com, a human resources director sent along a promising e-mail. We’re interested in you, the note said. The salary is negotiable, the clients big. In fact, the clients are so valuable and sensitive that you’ll have to submit to a background check as part of the interview process. Eager for work, Jim complied- and sent off just about every key to his digital identity, including his age, height, weight, Social Security number, bank account numbers, even his mother’s maiden name.”

Jim spent the day canceling his credit cards, checking his balances and contacting the credit bureaus, but he’s concerned that his information is now “out there”.

There are warning signs that can tip you off to fraudulent job listings. While these items don’t necessarily mean that the listing is a scam, they are indications that you should do further checking.

–Incorrect grammar and spelling errors

–Phone or fax number area codes don’t match the address given

–Unrealistic salary

Online job databases are not the only places that identity thieves cruise for personal information. In recent indictments across the U.S., individuals have been charged with obtaining and using personal information through various ways. In Miami, two individuals were indicted for illegally tapping the computer networks of restaurants using the cover of a dummy corporation. A clerical worker at the New York State Insurance Fund pilfered office files and used stolen identities (of people across the country as well as fellow office workers) to obtain goods and services. A phlebotomist at Kaiser Permanente admitted to using the personal information of patients and employees in order to open credit card accounts in various names.

Recently, an FTC investigation into a work-at-home scheme spawned an incredible “scam-within-a-scam” when a man pretending to be an FTC employee emailed hundreds of the scam’s victims. He requested personal information stating that it was to be used as evidence in the case.

While it’s impossible to completely eliminate the chances of becoming a victim, you can minimize the risk by putting the following to practice:

–If a would-be employer asks you for any personal information you should ask them for their contact information and then separately look up the company’s information and contact them to verify that they actually exist. While it’s not unusual for an employer to ask for certain work-related information (like your work history and former employers), it is not appropriate for them to ask for personal information (like a social security number) unless you are actually being hired (and you’ve checked them out to make sure they’re legitimate). Even then, you should never be asked for financial information such as a credit card number.

–On online resumes, never include your social security number and keep even your work history brief.

–Check your credit card statements often. Believe it or not, many people never even check them!

–Be sure to follow up with creditors if your bill doesn’t arrive on time. A missing credit card bill may mean that an identity thief has changed your billing address to cover their tracks.

–Order your credit report from one of the major credit bureaus each year and verify that everything is correct.

What to do if you’ve been a victim of identity theft:

The FTC maintains Consumer Sentinels Identity Theft Data Clearinghouse, the nations repository for identity theft complaints. The FTC established the Identity Theft Toll-Free Hotline, 1.877.IDTHEFT (1.877.438.4338) and the ID Theft Website (www.consumer.gov/idtheft) to give identity theft victims a central place to report their problems and receive helpful information.

The Internet Fraud Complaint Center (IFCC) is a partnership between the Federal Bureau of Investigation (FBI) and the National White Collar Crime Center (NW3C). You can use their online system to file a complaint.
http://www1.ifccfbi.gov/index.asp

Sharon Davis is the owner of http://www.2Work-At-Home.Com, http://www.WorkAtHomeArticles.net and the Editor of the site’s monthly ezine, America’s Home. In her spare time she reminisces about what it was like to have spare time. To subscribe to her free ezine, click Here: http://www.2work-at-home.com/subscribe.shtml

This article may be reproduced providing it is published in it’s entirety, including the author’s bio. For a text version via autoresponder, send a blank email to mailto:identity@sendfree.com

Is Your Job Search Guided by the Controller or the Controllee?

Article Category : Job Seekers

I’ll define what I mean by these terms. “The Controller” is a job seeker that is ruled by doing everything right. He/she has read all of the appropriate books, done a good job composing a resume, but is still unemployed.”The Controllee” has also read all of the best books about the job search, has a credible resume, but is still without work.

What can each of them do to make their job search campaign: WORK.

The person who is controlling what they think is a good campaign is not stopping to: Polish and have great inter-personal skills; doesn’t send a thank you note and doesn’t ask for the job.

The person who is being controlled

by the process needs to assess their campaign and see what they are leaving out. Is their networking going well, is their sufficient follow-up? Is there room made for the unexpected and spontaneous? (Flaws that the controlling person needs to be aware of too.)

These are my remedies. Plan, plan, plan, follow-up, send out thank you cards, give as much as you take; and look at most rejections with a bag of salt. By all means have some fun with the whole danged search! Flexible people get most jobs.

c, 2004

Marilyn J. Tellez, M.A.
Certified Job & Career Transition Coach
Email: doitnow@nwinfo.net
Web: http://www.doitnowcareers.info

5 Tips for Customizing your Resume

Article Category : Resume Presentation

Gone are the days of the bland, generic one-page resume. Employers these days are more impressed by a resume that is customized and they tend to give jobs to interviewees that have a bit of knowledge about the company.By doing your research, you’re showing initiative, which impresses potential employers. It will also help you decide whether or not you would feel comfortable working for the company, and would fit in with others at the office and the overall atmosphere.

Researching the company can also help you ace the dreaded job interview, since it will give you an idea of what you want to communicate, and how you can incorporate that sentiment into the company philosophy.

Overall, it will decrease stress levels because you’re already just a bit more prepared than the average applicant. So relax? and start your research!

Here are five tips to customizing your resume:

1- Visit the company’s website: read past the obvious introductory pieces. Pay special attention to the layout and design- they should give clues as to the type of company it is. If possible, familiarize yourself with the key players in the company.

2- Go beyond the company site: Google the company name, and read some of the recent news articles, annual reports or any other relevant information you can find.

3- Seek out the competitors: talk to anyone you know who works for one of the competitors to find out how your potential employer is viewed in their industry.

4- Inquire around the water cooler: ask your friends and co-workers what they know about the company.

5- Pick up the phone: call the company, and ask the receptionist their views on the company, including dress code, organization, leadership style, and overall office atmosphere.

About The Author

Jessica Klein is a member of the ‘Mount Real Research Team’, whose aim is to seek out and distribute business information to the virtual public. She is a freelance writer based in Montreal, Canada who loves writing about anything from accounting to zebras.

For more info about Mount Real, visit www.mountreal.com.

jessica@redchilimedia.com

Category : Resumes

Seven Steps to Better Networking

Article Category : Career Management

If published statistics are accurate, employment agencies and search firms fill about 20% of all jobs in the US. Job boards fill anywhere between 2% and 8%. So how do the others get filled?Networking consistently fills more jobs than any other method. Yet people often don’t know how to network well or only act in crisis (I need a job now!) Networking when you don’t need a job will help you cultivate relationships that will help you find work.

Here’s what to do.

1. Develop an elevator speech. If you’re not familiar with the term, an elevator speech is a 30 second synopsis of you experience that you want people to remember about you. It needs to be delivered with enthusiasm, as an actor or actress might. Every single time.

2. Cultivate your network of relationships. Tap into your existing relationships-friends, family, former colleagues, people you know. Just let them know you’re looking for work and ask them if they might know someone in your field who might be able to give you advice. Ask each person you are referred to for at least 3 referrals. Create a snowball effect.

3. Participate in trade groups. The “mega-functions” are harder to be successful in than smaller ones. The more targeted the group, often the better. Get involved. Join committees. Let people get to know you through your contributions. Ask for support.

4. Help others. I’m sure you’ve the phrase, “give more, get more.” Help others and things will come back to you. Contribute to others and their successful search. This can also occur when you genuinely listen to others and their professional needs and offer assistance. There is advice that you will receive by supporting others, ideas that will emerge from helping others work through their problems and opportunities that will be afforded to you through listening.

5. Focus on creating a great impression and asking for support. If all you do is ask for a job, a lot of doors will be slammed in your face. If you focus on creating a great impression, rest assured that when you are in front of someone who needs you, they will be smart enough to see the fit.

6. Cultivate your relationships. Like dating and good marriages, relationships take time to develop and blossom. Don’t expect instant results. Send thank you notes (www.hallmark.com and other online greeting card sites will help you keep the cost low or free), a quick email or a periodic phone call to stay in contact.

7. Follow through. Act on all the leads you receive. If you promise to do something, do it when you say you will do it. Imagine what it is like for the other person who is trying to help you, who may have even alerted the other person to a phone call and then not have it acted upon.

Take the time to network, ideally when you are working and don’t necessarily need a job. The investment will be worth your time.

Jeff Altman
Concepts in Staffing
jeffaltman@cisny.com

?2005 all rights reserved.

For more articles by Jeff Altman, go to www.newyorkmetrotechnologyjobs.com

Jeff Altman has successfully assisted many corporations identify management leaders and staff in technology, accounting, finance, sales, marketing and other disciplines since 1971. He is also co-founder of Your Next Job, a networking group focused on assisting technology professionals with their job search, a certified leader of the ManKind Project, a not for profit organization that assists men with life issues, and a practicing psychotherapist. For additional job hunting or hiring tips, go to http://www.newyorkmetrotechnologyjobs.com

If you would like Jeff and his firm to assist you with hiring staff, or if you would like help with a strategic job change, send an email to him at jeffaltman@cisny.com (If you’re looking for a new position, include your resume).

Tales From the Corporate Frontlines: Here Today, Gone Tomorrow

Article Category : Career Management

This article relates to the Job Security competency, commonly evaluated in employee satisfaction surveys. After a large scale cut in personnel, this particular group of employees needed some extra support. Examining the issue of job security measures how your employees view their job security within your organization. In today’s often volatile or contingent labor market, it’s crucial to understand the level of security your employees feel about maintaining their jobs. Studies show that employees who do not feel secure in their jobs are less likely to be committed to best assisting customers. Evaluating this competency can be especially useful if your organization has suffered recent layoffs or firings.This short story, Here Today, Gone Tomorrow, is part of AlphaMeasure’s compilation, Tales From the Corporate Frontlines. It illustrates how a group of employees who survived downsizing dealt with their own fear and uncertainty and received help from management to get back on track and move forward.

Anonymous Submission

I never thought much about job security until a few weeks ago, when our company announced a 15% reduction in workforce. That simple number translated into half of my department. It wasn’t a total surprise-I work in an industry that has been losing jobs to overseas outsourcing for a few years now. Sooner or later, our company would have to cut to stay competitive.

The remaining half of the department operated in a fog. Supervisors tried to reorganize the workload. I spent my time and energy trying to figure out my new responsibilities and learn about the new customers added to my roster.

Then I began to overhear conversations. Cubicles are close, and when people speak loudly, well, you know… I heard the guy next to me speaking with one of his “new” customers, introducing himself. He was faced, as we all were, with the task of explaining what had happened to their prior reps. “Yes, gone” I heard him say bluntly. “Yes, I’ll do what I can to serve you, but who knows how long I’ll be here… I could be next. You know, here today, gone tomorrow.”

For a week or so, those words reverberated around the department. It seemed that the remaining employees had to voice their fear. I felt as though somehow, if I voiced that fear to a customer, my termination would surely come to pass. I wondered what the customers thought about these conversations. Did they hang up and begin a search for back up suppliers in case our company folded suddenly? Did they assume that our prices would increase?

One afternoon, as the after lunch service calls began and the “here today, gone tomorrow” chorus was gaining momentum, I saw a supervisor stroll nonchalantly among the cubicles, listening. Finally! This had to stop. He left the department abruptly, and 30 minutes later, we received an e-mail to be in our manager’s office, first thing in the morning for a meeting.

It was a short meeting, but it told us what we needed to know. The worst was over. There was no reason to think that there would be more layoffs, anytime soon. If anything, our positions were more secure now than they were before. Business appeared to be on the upswing, and it was more important than ever to keep our current customers happy. To do this, the here today, gone tomorrow conversations would have to end immediately, our manager said, with a twinkle in his eye. We’ll get through this, he told us, but we needed everyone to be at top performance level.

It was a wonderful talk. It was the best he could do, as no one can promise permanent job security forever. But it was just enough to silence the chorus of the cynics and keep our customer base growing. I, for one, am extremely grateful.

?2005 AlphaMeasure, Inc. - All Rights Reserved

This article may be reprinted, provided it is published in its entirety, includes the author bio information, and all links remain active.

Measure. Report. Improve your organization with AlphaMeasure employee surveys.

Josh Greenberg is President of AlphaMeasure, Inc.

AlphaMeasure provides organizations of all sizes a powerful web based method for measuring employee satisfaction, determining employee engagement, and increasing employee retention.

Launch your employee surveys with AlphaMeasure.

Job Interviews: Six Steps to Acing a Telephone Interview

Article Category : Interview Tips

Telephone interviews are becoming more popular these days. Whether that’s good or bad depends on how you handle them!Sometimes telephone interviews are used as a pre-screening technique for all candidates. Other times they are reserved for candidates who live far away.

Regardless of the reason, you must take them as seriously as an in-person interview.

In other words, you must be prepared if you’re going to ace the test. Here are six steps that will help you do just that:

#1. Take the call when you’re ready. If an employer calls and wants to do the interview when you’re not expecting it (instead of setting up an appointment), excuse yourself politely (”I’m in the middle of something right now?”) and offer to call back in ten minutes. This will give you time to prepare.

#2. Get rid of distractions. Take the call on a phone in a quiet room - away from co-workers, radio, television, family, roommates, or anything else that may make noise or take your attention away from your task.

#3. Gather your tools by the phone. These include:

? Your resume

? Pen and paper to jot down notes, including the interviewer’s name

? Company research (with relevant information highlighted)

? Questions to ask about the company and position

? A list of your selling points to mention, and items to cover as you talk about the position. These include your best qualities, specific experience and skills related to the position, and personal traits such as dedication, enthusiasm, and team-building skills.

#4. Stand up to talk. Your position affects the quality of your voice. If you are sitting down relaxing, you don’t project the same enthusiasm and intensity as you do if you’re standing up. Also, smile as you’re talking. It will come through in your voice.

#5. Make a good sales presentation. You are selling yourself, so make sure you do it well… Just as you would during an in-person interview. Ensure that you’ve covered all the selling points on your list. (You do have a list, don’t you?)

#6. Let the employer end the interview. When it’s obvious the conversation is over, don’t try to drag it on. Say “Thank you for your time,” reiterate your interest in the position, and ask what the next step will be.

Follow these steps, perform well on the telephone, and you’ll be invited to an on-site interview with the hiring manager!

Bonnie Lowe is author of the popular Job Interview Success System and free information-packed ezine, “Career-Life Times.” Find those and other powerful career-building resources and tips at her website: http://www.Best-Interview-Strategies.com

Job Interviews: Succeeding with Panel Interviews

Article Category : Interview Tips

These days, job interviews often consist of a panel of three-to-six interviewers.A “team approach” to finding the best candidate can be beneficial for the employer. Each member brings a different set of skills, experience and judgment to the team, and can point out pros (and cons) about a candidate that the other interviewers might miss.

Panel interviews can also be beneficial for the job seekers.

In a one-on-one interview you only have one shot at making the best impression. With a team doing the interviewing, your odds are increased!

Say for example that Interviewer No. 1 had a bad experience with your past employer and unconsciously (or consciously) holds that against you, even though you had nothing to do with what happened. Interviewers No. 2, 3, and 4 have no such prejudices and so could sway the vote in your favor.

While panel interviews often seem more intimidating than one-on-one interviews, here are some steps you can take to ease your stress and ensure a successful outcome.

1. Relax. Remember that being faced by a panel of strangers (versus one) is better for you.

2. Smile. Everyone in the room will smile back and you’ll all get off to a great start.

3. Greet each interviewer individually. Shake hands with each person. Repeat their names as you are introduced (everyone likes to hear their own name, and it will help you to remember them).

4. Include everyone when answering questions. Face and make eye contact with the person who asks the question, but then extend your eye contact to everyone in the room. You’re speaking to all of them, not just the person who asked the question.

5. Get their cards. Before leaving, get a business card from each person in the room. These will come in handy when it’s time to send your thank-you notes. (If they don’t have cards, ask for their names again if you don’t remember them; jot them down. You can contact the HR person or receptionist later to get their email or mailing address.)

6. Send individual thank-you notes. Immediately send a thank-you note to each member of the interview panel, but don’t make the notes identical. Make it more personal by pointing out something that person said or asked. For example, “When you asked me about my marketing experience, I forgot to mention that in addition to my three years as a marketing representative at ABC company, I also participated on several marketing focus groups while working at XYZ company.”

Remember, a panel interview is an opportunity to shine in front of not just one person, but a whole team!

Bonnie Lowe is author of the popular Job Interview Success System and free information-packed ezine, “Career-Life Times.” Find those and other powerful career-building resources and tips at her website: http://www.Best-Interview-Strategies.com

Resumes, Networking, Headhunters ? Useless Without Marketing Sweet Spot

Article Category : Career Management

A career transition is no longer about getting your hands on a list of contacts, networking with headhunters, or going online to look for work. It’s better than that.Want to neutralize most of your rivalry? Hot-swap the traditional means of securing a job with these new tactics and you’ll warp-speed your search:

? Stop looking for a job

? Increase your visibility

? Decrease your competition

? Create buzz and you’ll multiply your exposure to decision makers

? Create need and you’ll generate quality interviews, simultaneously

? Create solutions and you’ll gain an opportunity to design your own position

Stir up the buzz and you’ll stand out in a saturated market. Develop a reputation for being a subject-matter expert. This time you’ll want to be the topic of the next water cooler gathering. Make sure that you use your full name when identifying yourself on any of these venues, not a pseudonym. You can’t stir up the buzz about you, if you’re hidden behind some funky moniker. Don’t forget to create an email address that sounds professional wherever your name publicly appears.

There are eight over-the-top ports to gain higher visibility:

? Chamber of Commerce (networking events and / or committee participation)

? Local trade associations (meetings and / or committee participation)

? Blogs (industry trade associations, online publications, job boards)

? Teleseminars (trade association-sponsored, industry-oriented)

? High-profile volunteerism (civic, community, business projects)

? Broadcasting (radio and television guest appearances)

? Ask-an-Expert content venues (online and print)

? Newsletters, white papers (online and print)

Get employers drooling for your talents by demonstrating a consistency in your marketing message. Recruiters and decision makers routinely perform a Google? or Yahoo? key word search to learn more about you. Put your name (and its variations) into these mega-search engines to find out what pops up.

If you’ve made disparaging comments about anyone or anything, either on or off record, these will harm your marketing message. For the sake of your professional branding, publicly, shut up. If what you want to say or do communicate oddity, inappropriateness, or lack of civility and good taste then you become a liability to your industry’s culture and you’ll be blacklisted.

Branding is a yardstick that measures not just what you do, but who you are and the perception others have of you. Make sure that whatever you say or do (professionally and personally) sends a consistent positive message about your leadership, industry competency, ethics, maturity, and interpersonal relations. This constancy is your branding; an awareness of you which captures an employer’s attention and interest in you.

Mastermind solutions and you’ll improve the odds of a securing a customized job role. Borderless thinking solves problems, particularly those deemed by others as too troublesome or impossible. You’ll release yourself from dependency on open or publicly-known positions when you pitch personalized remedies for an employer’s toughest business challenges.

Annihilate your competition by doing the thing that they wouldn’t dare to do?stop looking for a job. Concentrate on subterranean research to uncover ’spot opportunities’ - patterns that would signal upcoming hiring activity. Yeah, it’s labor-intensive, but the pay-off is huge in terms of edging past Human Resource department screeners.

Classic market research involves S.W.O.T. Analysis. Successful marketing thrusts are achieved using a thorough analysis of Strengths, Weakness, Opportunities and Threats for Growth. Can you count the times on one hand, your buddies took the time to do this kind of extreme exploration when they were on a job hunting expedition?

The more you know about a targeted company, its industry, and the associated threats to its success, the stronger your posture. Instead of seeking a job, pursue opportunity to use your talents to better an organization’s own branding before its employees, customers, and business relationships. Pitch directly to first-string decision makers.

Slamming a baseball out of the park isn’t rocket science; it’s about reading and reacting to the pitch - knowing what you have to do, and when to do it. It’s also capitalizing on the bat’s sweet spot to connect the raw capability of the bat to the sheer force of the batter’s swing.

A professionally-run job search does the same things; you pitch your solutions to the right target, at the right time, using the right resource and strategy. The career marketing sweet spot is that critical moment where targeting and timing intersect. Goal sighted, energy harnessed, successful outcome achieved.

Marta Driesslein, CECC (http://interviewing.com/) is a management consultant for R.L. Stevens & Associates Inc. For over 24 years R.L. Stevens & Associates has been the Nation’s most successful privately-held firm specializing in executive career searches generating quality interviews through both advertised and unadvertised channels.

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