Article Category : Resume Presentation

The AIDA formula is as old as dirt. It was taught when I was in school over a decade ago. And it’s still being taught for good reason - it works! When you apply it to your cover letter, it has the power to transform a regular cover letter into an attention-grabbing “Killer Cover Letter” that’ll make your phone ring off the hook.AIDA is an acronym. It stands for Attention, Interest, Desire, and Action. It describes the process marketers want to take their prospect through in order to make a sale.

In this case, the prospect is the hiring manager and you’re selling yourself in the sense that you want the hiring manager to contact you for an interview. So I’m going to show you how to grab the hiring manager’s attention, create interest, arouse desire, and ultimately get him or her to take action (pick up the phone and call you for an interview).

By the way, I’ve tested this killer “System” so I know it works. Ready to get started? Then let’s go.

Attention

The first thing you need to do is grab the reader’s attention. You must get the reader’s attention before he or she can become interested and desirous of your offer to come in for an interview. We’re all busy and we all have several things going on in our lives. So how do you cut through the clutter and grab the reader’s attention?

There are several ways actually. One way is to create an attention-grabbing opening sentence or headline as copywriters call it. Think of it like the headlines in newspapers and magazines. You choose which articles to read by quickly glancing at the headlines, don’t you?

So why not put an attention-grabbing headline on your cover letter? Most cover letters don’t have an attention-grabbing opening sentence so the mere fact that your cover letter even has a headline separates you from the pack and draws attention to your message, wouldn’t you agree?

Let’s say you’re walking along a crowded street and you spot a friend of yours on the other side of the street. Let say his name is Joe. How do you get Joe’s attention? You could start jumping up and down and yelling, “Hey! Over Here!” That might work.

A better way would be to yell “Hey Joe! Over Here!” That’d be more likely to catch Joe’s attention, wouldn’t it? Because he hears his name. Personalization increases response dramatically.

Now let’s take that thought and apply it to your headline. Adding personalization to your headline is a great idea. Use the recipient’s name right there in the headline. It makes the message more personal and increases the chance the message is read.

Let’s take that one step further. Say you’re looking for a job as a nurse and you know the hiring manger’s name is Susan. Susan is understaffed and looking for nurses. So give Susan an attention-grabbing headline to open your cover letter.

How about this, “Susan, Finally! A Nurse Who Can Do More Than Take A Temperature! But don’t stop there. Make it big and bold. Remember, it’s a headline. Make sure Susan notices the headline. Grab Susan’s attention.

How could Susan possibly not notice that headline strategically placed at the top of your cover letter? And you can take that simple concept and apply it to a cover letter to any hiring manager for any job.

So work on an attention-grabbing opening sentence and in Part II we’ll talk about interest, desire, and action.

Robert is an author, speaker, and real estate entrepreneur(both on & offline). Robert applied his direct response marketing skills to develop a Killer Cover Letter System that produced 3 job offers in 72 hours. Please visit http://www.CoverLetterGuru.com to find out more about Robert’s Killer Cover Letter “System.” To request your FREE Report send a blank email to report@CoverLetterGuru.com

How Long Does It Take To Write A Resume?

Article Category : Resume Presentation

Many people can easily write a resume in just a couple of hours. They can do this by following a resume sample and just writing their information in place of the sample. This is the quick and easy way, but it’s not the most effective way.If you want to write a resume that gets noticed by employers, you need to do an assessment of your skills, interests and abilities before you write your resume. You also want to develop a resume objective that best describes the type of position you’re applying for.

It could take several weeks for you to complete your resume. It’s very common to write one or two drafts before finalizing your resume. When you’re done writing, your resume should be no longer than one or two pages.

After writing the first or second draft, read it and make sure it clearly states the skills and abilities that are relevant for the position you’re seeking. Don’t put unnecessary information in your resume that have nothing to do with your qualifications for the job.

If possible, have someone else read your resume. It’s always helpful to have another person read your resume who will offer you an objective opinion. The feedback will be helpful for you in fine tuning your resume.

If you don’t feel you can write your own resume, you can always hire a professional resume writing service to do it for you. A really good resume service will help you in assessing your skills and abilities so they can write a resume that will accurately represent you and your qualifications.

Michelle Roebuck provides job interview and resume tips at her site http://www.job-interview-and-resume-tips.com

Sign up for her FREE newsletter at http://www.job-interview-and-resume-tips.com/newsletter.html

How To Answer Your Call In Mid-Life

Article Category : Resume Presentation

Hank Bochenski’s story proves it is never too late to walk away from a life you feel trapped in and do something that you really love.Hank spent 30 years in demanding senior positions at large high-tech companies. By the time he went home each day, he felt like all the blood had been drained out of him.

Hank’s real passion was his collection of more than 1,000 movies. He had recently spent hours converting the collection from VHS to DVD, a process he enjoyed. One day his wife walked by as he worked on this project and said, “It’s too bad you can’t make money doing this.” Before his wife’s offhand remark, he hadn’t considered that he could do this full time.

He did some research and found a company called Home Video Studio Inc., in Indianapolis. HVS offers 21 services, including DVD transfers, DVD duplications, home movie transfers, photo-video keepsakes, sports scholarship videos and videotape repair.

Hank and his wife did some due diligence and decided that this was a perfect opportunity for them and they went ahead and got into the video duplication business. And to top it all off, Hank’s studio is in his own home–no more 1.5-hour each way daily commute.

What Happens in Mid-Life?

Mid-life is a time of challenges and crossroads. Often we re-evaluate our relationships, become more concerned about our health or worry about whether we are as financially secure as we should be. The biggest challenges in mid-life often involve our careers, and more centrally, whether our careers are providing the fulfillment we crave, or are simply exhausting us physically and emotionally. In mid-life, fulfillment and meaning begin to compete with paychecks and perks, and the paycheck and perks usually win.

Answering the Call to Vocational Passion

Before you can take action to change the course of your life and pursue your vocational passion, it is critical to take an inventory of your life and what is really important. You must begin by understanding what is missing. You need to have a dream and a plan for achieving it.

Start by making a list of the things that are missing in your life. Is it a passion from your youth that you can never find time to pursue? Is it music, a sport, writing, cooking, activism, entrepreneurship, working with kids? It doesn’t matter, as long as it is something you long to do, and have enough passion to do it full time.

You need to understand not only where your passion is, but also where your strengths lie. Make a list of the things you are passionate about, and then narrow the list to those items that present an opportunity to generate income. An interest in rock climbing suggests opening a store that sells climbing equipment. Perhaps some past volunteer work with disabled kids leads to earning a certificate to teach full time.

Once you’ve narrowed your list and have matched your aptitudes and interests, it’s time to take a good look at your support network. Do you know people who care about what you are passionate about? If not, what organizations or social networks could you tap into to build a better personal network to help you make your big vocational change?

Begin the Journey with a Lighter Backpack

Finally, you need to think about money–how it comes in and where it goes.

Treat your money with more respect. Making better choices in how you spend your money will make it easier to free yourself to change the direction of your life.

Examine ways to “lighten your backpack.” Do you really need 100 cable channels? How many shoes, credit cards and watches does it take to make you happy? Would life be any more difficult if you drove a used Toyota instead of a brand new Lexus?

These are the kinds of questions that Hank Bochenski and his family asked themselves as they made the difficult but ultimately rewarding decision to “throw it all away” for a simpler yet more fulfilling lifestyle. Hank is much happier. He is having fun every day. And while his income may be more modest than before, his family is living comfortably. His pursuit of vocational passion has cost him little materially, yet the spiritual dividends have been immense.

About The Author

Craig Nathanson is The Vocational Coach? and the author of the new book, P Is For Perfect: Your Perfect Vocational Day by Bookcoach Press and the publisher of the free Ezine, ‘’Vocational passion in mid-life'’. Craig believes the world works a little better when we do the work we love. Craig Nathanson helps those in mid-life carry this out! Visit his on-line community at http://www.thevocationalcoach.com

A Killer Secret To Get Your Cover Letter Read

Article Category : Resume Presentation, Resume Standards

You’re still reading?so I know my title grabbed your attention.Why? Because it ‘packed a punch.’ You have three seconds to nab your reader in any written communication. Do it with a smashing title or headline! This secret technique, when used properly, practically guarantees that he or she will stay with you till the last line of your cover letter, article, or report.

How does this little secret apply to a resume cover letter?

I’m glad you asked! Put it at the top of your next job-search cover letter and you’ll attract the employer’s undivided attention. Without this powerful little gem, however, you risk being a victim of the ’scan and trash’ syndrome.

Why do I use the phrase, “Killer Secret?” To make my point. It’s an attention-grabber! I got your attention and curiosity. You can lasso the same things from your reader.

When it comes to cover letters, however, the use of a headline is hardly a theory. It’s a FACT that everyone is attracted to books and articles and letters that have a title that sizzles like a burger on a grill!

People today pick up a magazine, newspaper or advertisement, scan first and read later. You can stop that process cold. A strong headline that ‘jumps’ off the page of your cover letter will keep them reading your writing. And if you’re trying to land a job interview, what could be more important than riveting the person to your every word?

Imagine the results you’ll experience in your job search when your cover letter opens with an attention-grabbing headline that is so unique and so compelling that the hiring manager cannot put it down? He or she will actually be excited to meet you, to discuss the job, and to hand it over to you! Potential employees that show creativity and color in their communication are a boon to any company.

Maybe you’re thinking it’s easy for me. I’ve been a writer for 20 years and you’re just beginning. But I’m here to tell you it’s easier than you may think.

Here’s what to do.

Just above the typical greeting in your cover letter (Dear Mrs. Smith), place your ‘killer’ headline. And to make it stand out even more, type the sentence in bold-face print and center it on the page. (Two lines maximum).

Here are THREE examples of excellent cover letter headlines:

THREE reasons why I believe I may be the candidate you’re looking for to fill [insert job opening title here].

I have researched [company name] and believe I am an ideal match for the [insert job opening title here].

Let me show you how why I am a perfect fit for the position of [insert job opening title here].

With a headline like one of the above, what do you think Mrs. Smith will do? Trash and scan? No way. She will be drawn in and want to read more about you. Using the ‘muscle’ of a strong headline at the beginning of your next job-search cover letter can fill your calendar with interviews for the job that is just right for you.

So ‘pack a wallop’ to your next cover letter with a smashing title or headline and then get ready for the phone to ring!

Jimmy Sweeney is the president of CareerJimmy and author of the new, “Amazing Cover Letter Creator.” Jimmy has written several career-related books and his unique articles are always a job-seeker favorite. Who else wants their phone ringing off the hook with more quality job interviews? Visit Jimmy on the web right now at http://www.Amazing-Cover-Letters.com for your ‘instant’ cover letter today.

Sample Resume Objectives: What They All Tend To Miss

Article Category : Resume Presentation

Sample resume objectives. When a harried and possibly panicked job seeker finds one he thinks is good, he feels like the drowning man who just got rescued.But as Shakespeare said, there’s something rotten in Denmark. Or in that sample you thought would save you.

The problem is that sample resume objectives all tend to miss one thing. It’s truly shocking to me that they do. But they’re usually free, and often they’re worth about what you paid.

The thing they miss is that a resume objective isn’t about you.

“What?!”, you say, “Of course it’s about me!”

That’s probably what you’ve been taught. I’m sure it’s what some people have told you. Just the words “resume objective” plant a bad seed in your mind.

Those words suggest…no, they SAY…that you should state the objective of your resume. That’s poppycock. There’s only one purpose of an objective statement on a resume, and that’s to state how you can give your new employer profit.

Any resume objective statement that doesn’t do that is garbage. That’s certainly where your resume will end up. Those kinds of objective statements all translate into “get a job.” That brilliantly states the obvious.

Every potential employer knows you want a job. In fact, there’s nothing wrong with saying you want the job. But your objective statement isn’t where you want to do it. You do it in your cover letter (indirectly), and in the job interview.

Your resume is your commercial for the improved profit you can add to your new employer. It’s not about you, or what you want. Nothing, and I mean nothing, sells like the promise of windfall profits.

Sample resume objectives you’re likely to find online miss that point entirely. Here’s an example:

“A challenging job in an industrial setting performing chemical syntheses and characterizations; the ideal position will offer diverse tasks and the opportunity to work with a team.”

Oh boy. Let’s see. If I’m a potential employer reading that resume, all I see is that this person wants a job. Maybe I get that he’s a chemist. Maybe I infer that he’s a good team player. Maybe…I’m bored already. It’s too much work to figure out what he’ll do for me.

In the bin. Next!

Don’t believe for a second that you simply need to copy some resume objective you find online. A better strategy is to steal..ahem…creatively borrow all the good ideas you can and create your own.

(c) Copyright 2005 by Roy Miller

An article by Roy Miller, creator of http://www.Job-Search-Guidepost.com. A quick, successful job search is about more than copying sample resume objectives. Go here to find a simple technique to analyze any sample resume objective you find online: Sample Resume Objectives: Stick With The Good Stuff. And if you liked this article, be sure to sign up for Roy’s free weekly newsletter.

This article may be reprinted for use in newsletters and on websites provided that this information box is kept intact. Email notice of intent to publish is appreciated but not required: roy@job-search-guidepost.com.

Category : Resume-objectives

Effective Resume and Cover Letter Writing - Part One

Article Category : Resume Presentation, Resume Standards

To begin, make a decision to discard any former knowledge learned about the “rules” of resume and cover letter writing. People commonly become stuck in “bad” writing habits from a time gone by.It is almost a certainty that since you last wrote your resume, much has been learned and even more has been changed. This is as it should be, for everyday, very creative people are adding to the resume and cover letter writing arsenal.

The Basics

For years, we have been told that to be most effective, a resume should be only one page. This just does not apply any longer! Today’s resume is creative and unique.

Aside from the most essential and key elements, a resume should reflect the personality and need of the job seeker and not be some cookie cutter rendition of what is “acceptable and expected.”

Standards in resumes and cover letters have changed dramatically, but, only so far as the job seeker has the creative expression and know-how to pull it off! Therein lies the difference. Everyday, employers read all of the standard resumes. They are required to go through each and every one! But, which one will catch their eye?

Formatting in resumes and cover letters has expanded, too. When you consider that your resume will be your own, personalized form of marketing yourself — this lends itself to all manner of unique communication and expression.

Again, so long as the essential elements are included in each resume and cover letter, you are at complete liberty to make certain that your resume will impress and with a bang!

Just how, exactly, does one do this?

First of all, learn about the most basic principles involved in writing a highly effective resume and cover letter. Once you have this down, the creative expression can begin!

Your most basic purpose in writing your resume and cover letter will be to be noticed among the many. You want to stand out as not just a good candidate but as “the” candidate just fitting for the job you want.

When you consider that next to your well written resume, not even one hundred other resumes will be written as well as yours, you can see the odds will be in your favor. Your salvation here is in writing a resume that will compel a perspective employer to notice your credentials. If you can master this technique, the rest will be pure gravy.

Nell Taliercio is the publisher of a weekly telecommuting newsletter that helps moms and dads work at home. Read more about the newsletter and get your free listing of job links at http://www.telecommutinganswerlady.com - and for more telecommuting and home based business information head over to http://www.mommysplace.net

One Cover Letter Secret You Cant Afford To Miss

Article Category : Resume Presentation

Suppose you were the hiring manager, your desk piled high with cover letters and resumes to sort through. Which of the following cover letter greetings would grab your attention?Example #1:

Dear Sirs: Dear Sir/Madam: Dear Gentlemen: To whom it may concern:

Example #2:

Dear Manager: Dear HR Director: Dear Human Resources:

Example #3:

Dear Mrs. Thomas: Dear Mr. Friedman: Dear Sally Williams:

Clearly Example #3 is the best of the bunch because the job-seeker has taken time to find out your name and to spell it correctly.

Consider how you’d feel if you received a cover letter that said Dear Sir or Madam, or worse yet, ‘To whom it may concern.’ No one will be concerned if you address your cover letter to no one in particular!

Remember, there is nothing as sweet to the ear as the sound of ones name.

Exercise this simple secret and your cover letter will rise to the top of the pile!

“But I don’t know who to address my cover letter to!”

If you don’t have this information, take time to get it. Call the company. For jobs posted online this may be a challenge. But still, go the extra mile. Then at the very least address your letter to the appropriate entity. Example: Hiring manager; HR Director; etc.

Secret Tip For Emergency Situations

If the name is unavailable, use one of the greetings in Example #2 and add this personal note.

Please Note: I’m sorry for this impersonal greeting on my cover letter. I was unable to get your name online. However, I look forward to the opportunity to meet you in person so I can address you by name and discuss this job opening. I am highly interested in working for {company name}.

This one-two punch would surely grab someone’s attention. You are showing your respect and more important, that you care.

This secret tip alone quickly turns a potential negative into a positive that could make the difference between acceptance and rejection.

The bottom line: When you target your cover letter to a specific person by name, you greatly increase your chances of landing the interview, and ultimately the job you desire.

So before you write your next cover letter, ask yourself this essential question: Who, specifically, will be concerned about what I have to say in this cover letter? That person has a name and it sure isn’t, “To whom it may concern!”

Jimmy Sweeney is the president of CareerJimmy and author of the new, “Amazing Cover Letter Creator.” Jimmy has written several career-related books and his unique articles are always a job-seeker favorite. Who else wants their phone ringing off the hook with more quality job interviews? Visit Jimmy on the web right now at http://www.Amazing-Cover-Letters.com for your ‘instant’ cover letter today.

Category : coverletter

Job Fair : Get That Job - Preparation and Follow Through by Shaun Stevens

Article Category : Resume Presentation

Many job seekers tend to overlook job fairs.

Job fairs can be crowded, busy, competitive and overly confusing events. But they do offer you the opportunity to contact many potential employers all within one place, and they can help you land that job.

Here’s what you need to do to get the most out of these events:

1. Do advance research. Your goal is to target the most promising employers at upcoming job fairs. To do that, you need to know who those employers are and what they offer. Usually, the promotional materials or advertisements for job fairs will list participating employers and the general types of jobs they have open. Get online and search for information about the companies you are interested in. Knowing more about the companies than the other job seekers who visit their booths will help you make a memorable impression. The more you know, the better.

2. Bring enough résumés. Bring at least 30 copies of your résumé (more if it’s a large event).

3. Be prepared to fill out applications. Most companies will not accept a résumé instead of an application. So even if you provide them with a nice résumé, you’ll probably be asked to fill out an application form, too. Be sure to bring several pens and a prepared sheet with the basic information you’ll need to complete job applications on the spot. This is better than taking the applications home and sending them back later, as many job seekers will do. You’ll beat them to the punch!

4. Dress for success. First impressions are important. Just because job fairs tend to be friendly, informal events, don’t be too casual. Dress and act professionally, be enthusiastic, and remember to always smile.

5. Arrive early. Pick up a booth-location map and plan your route. By arriving early, you may be able to get in and out before it gets too crowded. Visit your targeted companies first, then “shop around” and do some networking.

6. Think “Quality” over “Quantity.” It’s much better to spend quality time talking with only a few, well-targeted employers who are looking for your specific skills, than to drop off your résumé at every booth you see.

7. Be prepared for interviews. Some companies may want to do short, on-the-spot interviews at the job fair. Be prepared to talk about your best selling points, the assets and skills you will bring to the company. Doing research, as suggested in Step 1, will help you to design your answers to meet the companies’ specific needs. As the interview is wrapping up, remember to ask what the next steps are.

8. Keep track of where you submit your résumés. Collect business cards and make a list of the companies you apply for. Jot notes about conversations you have with representatives or topics discussed during interviews. This will help you when following up later.

9. Send thank-you letters. Send thank-you letters within 24-48 hours to each of the companies/representatives you spoke with. Even if there was no real interview, doing this will help you to stand out in their minds among the hundreds of job seekers who visited their booth during the job fair. Tell them how much you appreciated the time they took to talk with you and answer your questions. Mention the name or location of the fair and the positions you discussed, and reiterate your interest in working for their companies.

10. Follow up. Depending on their answers to your “what are the next steps” question (see Step 7), follow up appropriately with the companies for which you applied.

Follow these steps, and that busy, crowded job fair may just land you the job of your dreams!

About the Author

Shaun Stevens Consultant Ace Employment Services Winnipeg Experince in the Human Resource a well as Corrections Fields. call_kirk@hotmail.com www/aceemploymentservices.net

Category : job

Successful Job Seeking ? The Importance of Your Cover Letter

Article Category : Resume Presentation

As an employer I receive many job applications each week. Some cover letters are so well written that I am compelled to review the attached resume even if our company is not currently hiring. I don’t want to miss an opportunity to contact an outstanding individual. Other cover letters are sufficiently interesting that I will file them away and review them later in the week, while others simply beg to be deleted immediately.What makes the difference? For me, there are three factors; understanding, argument and attention to detail.

Understanding. Here’s what I am looking for. Did the job seeker spend time to find out about our company, our products and services and our markets? As an employer it’s easy to identify the level of understanding of job seekers and classify them into three areas ? those who understand our company, those who have some understanding of our industry and those who have no understanding at all. I dispose of e-mails from this last group immediately. However, if the job seeker clearly takes time to understand us, I’ll take time to read about him or her. As for the group in the middle? I’ll usually take some time to read their cover letter, but unless they make a compelling argument with excellent attention to details they too, will be deleted.

Argument. Even if the applicant clearly demonstrates some knowledge of our company I’m still looking for a compelling reason why I should take time to review an accompanying resume. I’m interested in the applicant who clearly goes the extra mile ? one who understands us and persuades me to find out more. This is the type of person I want working for our company!

Attention to Detail ? Grammar and Spelling. It goes without saying that grammar and spelling are important. They are cornerstones of written communication. Since we are a client-focused company, every employee must possess good communication skills, both written and oral. I’m looking for well-constructed paragraphs and sentences, together with correct spelling. Details count.

Find more job hunting resources at www.jobhawk.com.

Bruce Sutton is president of Jobhawk Inc., an online job search site based in Toronto Canada.

Category : job-seeking, coverletter

Job Interviews — What Your Pre-Interview Research Should Cover

Article Category : Interview Tips, Resume Presentation

When you go in for a job interview, you’re not just a candidate seeking a job. You’re a potential problem solver and contributor. To play that role effectively, you must be armed with the right kind of information. That’s what pre-interview research is all about.Break down your research efforts into four broad areas. That’ll make it easier to manage and also ensure you don’t leave anything out.

#1: Get insights into the organization

This is the best place to start your research.

Obviously you should find out about the organization’s products and services, the markets it serves and how long they have been in existence. Plus, you need to know their organization structure, who the top management is, recent trends in growth, profitability and how their stock is performing.

However, to differentiate yourself, you must go beyond these basic facts.

Find out a bit about the organization culture. Learn about what they look for in employees. What areas are they expanding into in the near future?

What are the key challenges facing the company? Are these the same challenges facing the industry as a whole? What unique difficulties do they face?

What do people working there think about the organization? Is there high staff turnover, especially within senior management? What do competitors think of the company?

Based on this information, try to think of what could be done to solve some of their problems. What innovations could help them? What contributions could they value?

#2: Find out about the job

In many cases, you’ll have to wait for the interview to get all the job details. However, you need to do some digging beforehand.

Who will you be reporting to? What is his / her background and reputation?

Find out about the general responsibilities in the job. What are you expected to deliver on a daily basis? What results do you need to achieve every quarter, every year?

Where does your department fit in within the hierarchy? Who held this job before? Why did he leave? How many people have held this job over the past five years? Who are the people you’ll be supervising?

What are the biggest obstacles to performing this job well? What kind of person do they want for this position? What personal qualities are they looking for?

You will need to tap into your network to find answers. Look for leads into the target organization and try to get introductions to people working there. The company’s clients, vendors and bankers are also good sources of information.

#3: Get to know about the interviewer

A key part of job interview success is about building rapport with the interviewer. That’s why it helps to find out something about him.

Learn about his background — educational qualifications and career progression are good starting points. Get an idea about his reputation within the organization.

Find out details like his professional affiliations, hobbies and family. Try to get a sense of his values and personal style — what kind of person is he?

See if you have anything in common with him. Whether it’s hobbies, city where you grew up or anything else. If there is, it’s easier to build rapport. Even if there isn’t, the fact-finding you’ve done will allow you to conduct yourself appropriately at the job interview.

#4: Be up-to-date on the industry and profession

This is the big-picture context you must be aware of. Know about trends and developments in the career you’ve chosen.

This is particularly important if you’re changing careers. In that case, your focus will be on your transferable skills. You need to prove that you know what you are getting into and how your existing skills and experience will help you in this new career / profession.

Apart from mainstream news media, trade publications are a great source of information. In addition, seek out someone in your network who can give you the inside scoop on what’s happening.

At the job interview, you should be able to discuss trends, career paths and the skill-set needed to succeed. You are aiming to convey that you have a firm grasp of what the industry and profession is all about and that you are prepared to function effectively.

Learn all pertinent facts about the industry. How profitable has this industry been over time? What are the current growth trends? Is this a mature, slow-growing industry or one of the newer faster-paced ones?

How important is your profession to this industry? Is it a core profession or something that’s peripheral to the industry’s success?

What developments could disrupt growth and profitability? These could be related to technology, distribution, changes in market preferences and much more.

This information will allow you to talk intelligently about your industry and profession.

Research is the base on which good strategy is built. Take the time to do it well and you will have a considerable lead over your competitors.

Mary Brent is an expert on job interviews and careers. Her numerous articles offer valuable interview tips, good answers to questions, effective ways to write interview thank you letters and more.

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